HelpPuff: your website’s AI assistant, owned by you

Why it matters

HelpPuff is a free, open-source website assistant that runs entirely inside a user's own Cloudflare account, positioning itself as an alternative to hosted chatbot vendors and to building an assistant from scratch. Setup is delegated to AI coding agents: Claude Code, Codex, Cursor or OpenCode turns an empty folder into a deployed, tested assistant after a single prompt, asking the user only for a website address and a Cloudflare sign-in. The tool answers visitor questions from the site's own content, captures leads, routes chats to a team, and can book appointments, though it deliberately leaves final booking decisions to visitors because unattended model booking proved unreliable in testing. Conversations, leads and knowledge stay in the user's Cloudflare services, with no hosted control plane receiving data. A team dashboard, customization options, and model switching are included on the free plan. The story matters because it illustrates a shift toward agent-driven deployment and self-hosted, data-resident AI tooling for small businesses.