Etsy AI training terms change (2026)

Why it matters

Etsy has revised its Terms of Use and Privacy Policy to grant itself and its third-party partners and vendors the right to use uploaded content — listing information, product reviews, community posts and similar material — to develop and train artificial intelligence and machine learning technologies. The revised documents were published in late October and take effect in mid-December. The clause is subject to opt-out rights described in the Privacy Policy, but Value Added Resource, a marketplace news site founded by Liz Morton, reported that neither document offers a general way for US sellers to keep their uploads out of AI training while continuing to sell. The policy treats continued use after notice as acceptance and tells disagreeing users they may close their account. Value Added Resource also noted that Etsy's existing license over seller content was already broad, perpetual and irrevocable, so the new language does not necessarily mark the first time such content could be used for AI purposes. Sellers outside the EEA, Switzerland and the UK are told the legal bases relied on may differ.