Introducing Businesses in ChatGPT

Why it matters

OpenAI has launched Businesses in ChatGPT in beta, a suite of tools designed to turn the chatbot into a commercial platform where companies and customers connect. The announcement centers on two products. Business Hub lets companies claim their organization, verify it, update key details, and add self-service product feeds with pricing and availability; it also provides aggregated insights such as mentions, website clicks, and discovery topics, with privacy protections that withhold individual conversations from businesses. Business Agents let eligible organizations build conversational agents that answer questions and help users explore offerings, clearly labeled and separate from ChatGPT's independent answers. Businesses can also sponsor their agents as destinations for ChatGPT Ads. The initial rollout targets eligible ecommerce and online service businesses in the United States, with plans to expand to more markets and categories over time. The move signals OpenAI's effort to position ChatGPT as a venue for product discovery and purchasing decisions, opening a new channel between merchants and consumers while emphasizing labeling and trust.