Automattic debuts a platform to deploy vibe coding apps amid a changing internet

Why it matters

Automattic, the company behind WordPress.com, has launched Spacefast, a service for deploying vibe-coded websites and apps. The product supplies infrastructure such as databases, authentication, file uploads, emails, and analytics, and competes with Lovable and Emergent, as well as design and productivity tools like Figma, Canva, and Notion. Users can connect agents including ChatGPT, Claude, Cursor, and Amp, or link a Git repository. The project, led by Batuhan Icoz, began during a company hackathon sprint and was soft-launched in September to gather feedback. Icoz argues Spacefast stands out by letting users choose their own agent and by leaning on Automattic's existing infrastructure, including its content delivery network, while acknowledging that some users prefer an all-in-one solution. He also targets enterprises seeking to consolidate tools amid IT sprawl. The launch comes during a turbulent period for Automattic, which saw its board oust and then reinstate CEO Matt Mullenweg, followed by reported layoffs. The story reflects broader shifts as AI tools change how websites get built.