OpenAI search and user-bot hits to ATV Big Air Tour's website rose 1,223% month-over-month, from 183 to 2,421, after co-founder Larissa Guetter set up a daily ChatGPT Work automation for answer engine optimization. The two-person company, led by Larissa and Derek Guetter, also cut event listing review time from roughly 8 hours to 1 hour weekly and reduced merchandise inventorying and reordering from two to three days to two to three hours using ChatGPT Work.
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