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ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT

AchievementProductSep 1, 2026

OpenAI search and user-bot hits to ATV Big Air Tour's website rose 1,223% month-over-month, from 183 to 2,421, after co-founder Larissa Guetter set up a daily ChatGPT Work automation for answer engine optimization. The two-person company, led by Larissa and Derek Guetter, also cut event listing review time from roughly 8 hours to 1 hour weekly and reduced merchandise inventorying and reordering from two to three days to two to three hours using ChatGPT Work.

Receipt № 17011 source · awaiting confirmation ◐

Evidence

1source· awaiting independent confirmation

No score is assigned. Sources and their independence are shown in the citation chain below.

Citation chain · 1 source

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OpenAICompanyChatGPTModelChatGPT WorkModelATV Big Air TourCompanyLarissa GuetterPersonDerek GuetterPerson
Canonical: https://openai.com/index/atv-big-air-tour/