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Simulation: the new Scaling Law — Joon Sung Park, Simile AI

AnnouncementFundingAug 21, 2026

Simile AI has raised a $2B Series B backed by GreenOaks and Index Ventures, with backers including Fei-Fei Li and Andrej Karpathy. The company, co-founded and led by Joon Sung Park, runs tens of millions of simulations for Fortune 100 clients including CVS, reporting 85–99% accuracy versus human focus groups. Park discusses his path from the Smallville Generative Agents research to digital twins, behavioral foundation models, and the long-term goal of simulating entire populations.

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Index VenturesCompanySimile AICompanyGreenOaksCompanyCVSCompanyJoon Sung ParkPersonFei-Fei LiPersonAndrej KarpathyPerson
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