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Muse, the band, lost its social media handles to Muse, Meta's new AI agent - Engadget

AnnouncementProductSep 9, 2026

Meta's new AI agent Muse is now using the @Muse Instagram handle previously held by the rock band Muse, which trademarked its name in 1999 and now posts as @museband. The circumstances of the change are unclear; The Independent reported the shift occurred in July, though Reddit users noticed it in June. Mark Zuckerberg's launch posts initially tagged the band's account, which New York Times reporter Mike Issac called a "bug." Meta has a history of acquiring handles.

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Citation chain · 1 source

MetaCompanyRedditCompanyInstagramCompanyMark ZuckerbergPersonNew York TimesCompanyMuseModelThe IndependentCompanyMike IssacPerson
Canonical: https://www.engadget.com/2254419/muse-the-band-lost-its-social-media-handles-to-muse-meta-s-new-ai-agent/