Meta's paid AI agent Hatch launches soon, with a new model called Watermelon due in October

RumorProductAug 25, 2026

Meta Platforms will launch its AI agent Hatch in the coming weeks and release a new model called Watermelon in October, according to internal documents seen by The Information. Hatch, a consumer version of the OpenClaw agent, may use tiered pricing up to $199.99 monthly. It is designed to work with DoorDash, Etsy, Reddit, and Yelp, and supports Mark Zuckerberg's push to monetize AI spending. Meta is also building a WhatsApp platform for plugging in AI agents.

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the-decoder.comBloghttps://the-decoder.com/metas-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due-in-october/

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RedditCompanyMark ZuckerbergPersonYelpCompanyDoorDashCompanyMeta PlatformsCompanyEtsyCompanyHatchModelWatermelonModelMuseModel

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Meta's paid AI agent Hatch launches soon, with a new model called Watermelon due in October

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