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Meta kills Muse Image feature that let anyone generate AI photos of Instagram users without consent

AnnouncementProductJul 12, 2026

Meta removed a feature from its Muse Image model that let users generate AI images of other people by @-mentioning their Instagram accounts without consent. The feature was enabled by default and required manual opt-out. Meta admitted "this feature missed the mark" and shut it down days after launch. European data protection rules likely would have blocked it regardless.

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Citation chain · 1 source

OpenAICompanyMetaCompanyClaude CodeModelZCodeModelZhipu AICompanyMuse ImageModelSoraModelJADEPUFFERModelOpenAI CodexModel
Canonical: https://the-decoder.com/meta-kills-muse-image-feature-that-let-anyone-generate-ai-photos-of-instagram-users-without-consent/