Booking.com has launched Lola, an AI travel agent offering personalized recommendations, live availability and pricing, and direct booking. Launch partners include ResX, BLADE, Aero, SeatGeek, GetYourGuide, Nuitee, Ten Group, plus Booking's own brands OpenTable, KAYAK, Priceline, Agoda and FareHarbor. The app is free, but premium features require subscriptions: $5 monthly for Plus or $25 for VIP, both with 12-month commitments. It follows Meta's Muse, a similar AI booking agent.
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