Higgsfield AI used GPT-6 Astra from OpenAI to ship new video exploration features within a single day, with the work done by one engineer, according to co-founder and CEO Alex Mashrabov. The company, which builds AI tools for end-to-end video workflows, also uses the model to help small businesses generate ad variations, such as customizing a top-performing ad for different countries, through a single prompt. Mashrabov credits Astra's long-horizon task planning for the faster development.
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