Flipsnack grows product signups with conversion optimization

Why it matters

OpenAI has published a customer story describing how Flipsnack, a platform that converts static documents into interactive digital experiences, used ChatGPT Ads to grow product registrations. Flipsnack's marketing challenge was showing how a versatile product fits varied business needs, since the same tool serves sales teams, internal communications, real estate, and hospitality. The company had relied mainly on search advertising and used its ChatGPT Ads test to learn which customer needs translate into signups. After initially running click-focused campaigns with fixed bids, the team rebuilt five US campaigns with a conversions objective and bidding set to maximize conversions, keeping daily budgets unchanged. According to OpenAI's account, registrations rose sharply while cost per registration fell, giving Flipsnack confidence to make conversion optimization its focus. The story is a vendor case study, so the figures come from Flipsnack's own Ads Manager data, and objectives and bidding changed simultaneously, limiting what can be attributed to any single factor. It illustrates how advertisers are treating AI chat interfaces as performance-marketing channels, not just brand placements.